UK Household Wealth Intelligence

How UK households actually plan and move their wealth, observed in real time.

Live, first-party behavioural intelligence on the ISA, pension, credit, insurance and estate decisions made by hundreds of thousands of UK households each year. Built for product, retention, marketing and compliance teams in regulated financial services.

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Key facts

The scale behind the dataset.

What sits behind every Wealth Intelligence report and benchmark.

Households
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UK households modelling decisions across our network each month.
Providers tracked
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UK ISA, pension, credit, insurance and estate providers covered side by side.
Verticals
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ISAs, pensions, credit, insurance and estate planning, mapped to one household.
First-party
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Anonymised at source. No panels, no scraped data, no surveys.
The data advantage

The behavioural data UK financial services lack internally.

Internal systems show what consumers do with one provider. We show what they actually do across the entire UK market, before, during and after a purchase decision.

Pre-purchase intent

Real households modelling ISA, pension, credit and insurance decisions before any purchase has been made.

Cross-provider coverage

57+ UK providers tracked side by side, exposing where wealth flows, switches and consolidates across the market.

Lifecycle view

Households modelled across the full financial cycle: accumulation, transition, decumulation and intergenerational transfer.

Anonymised at source

No PII, no third-party purchases, no panels. Built for enterprise compliance, board distribution and regulator scrutiny.

Our products

Three propositions, one behavioural source.

The same proprietary dataset powers distinct propositions across the UK financial industry, each shaped to the regulatory and commercial questions of its sector.

Targeted Support
Banks and Providers

External benchmarking for PS25/22

Cross-provider segment, lifecycle and switching benchmarks built specifically for the FCA's Targeted Support regime. Independent behavioural evidence for wealth managers, pension providers and ISA platforms.

  • Segment composition vs market
  • Switching & retention signals
  • Drawdown sustainability benchmarks
  • Consumer Duty board reporting evidence
Explore Targeted Support
Advice Bench
For advisers

Consumer Duty fair value benchmarking

Independent peer benchmarking for financial advisers proving fair value outcomes under Consumer Duty. Built around adviser firm data and cross-market behavioural reference points.

  • Peer-group fair value comparators
  • Outcome-based client segmentation
  • PROD & target market evidencing
  • Annual Consumer Duty reporting pack
Visit advicebench.com
Capital Markets
Hedge funds & market makers

Pre-purchase signal for institutional capital

Cross-provider household intent and flow data for hedge funds, market makers and institutional research desks, surfacing UK retail wealth movement before it lands on platform balance sheets.

  • Provider-level inflow / outflow signals
  • Sector-level retail intent indices
  • Cohort switching & consolidation flows
  • Custom institutional data feeds
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Insights & research

The latest from our research desk.

Cross-provider behavioural research on UK household wealth, published from the same dataset that powers our reports and benchmarks.

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For advisers & firms

Consumer Duty fair value evidence, built around your firm.

Independent peer benchmarking for IFAs, wealth firms and advice networks evidencing fair value, target market and outcome monitoring under Consumer Duty.

  • Peer-group fair value benchmarks across the UK adviser market
  • Outcome-based client segmentation framework
  • Target market and PROD evidencing in board-ready format
  • Annual Consumer Duty reporting pack
Visit Advice Bench Talk to us
Empty boardroom prepared for a client strategy review
Financial data and reporting dashboard
For Targeted Support

External behavioural evidence for PS25/22.

Cross-provider segment, lifecycle and switching benchmarks built specifically for the FCA's Targeted Support regime. Independent evidence for wealth managers, pension providers and ISA platforms.

  • Segment composition versus the wider UK market
  • Switching, drawdown and consolidation signals
  • Drawdown sustainability and longevity benchmarks
  • Board-ready Consumer Duty outcome reporting
Explore Targeted Support Request a briefing
Our network

The teams we sit alongside.

Banks, wealth managers, fintechs, platforms, pension providers and insurers each use the same proprietary behavioural dataset to make better decisions about real consumers.

Whether the goal is targeted support, compliance readiness or market advantage, we sit alongside product, retention, marketing and compliance teams as their cross-provider behavioural data partner.

Banks Wealth managers Pension providers ISA platforms Insurers Fintechs Asset managers
London City skyline, the heart of UK financial services
Analyst dashboard with charts
Targeted Support

Built around real consumer behaviour

Help product and customer teams design support that maps to how households actually move money, not how internal systems describe them.

Quiet workspace with research material
Compliance readiness

Independent evidence for boards and regulators

Cross-provider benchmarks give compliance and risk teams external behavioural reference points for Consumer Duty, PROD and PS25/22.

Modern open-plan office interior
Market advantage

See where wealth flows before competitors do

Marketing, retention and strategy teams use our data to spot underserved segments, switching opportunities and household share-of-wallet signals.

See our full network
Market intelligence reports

Monthly intelligence packs, ready when you need them.

Pre-built reports drawn from the same proprietary dataset. Each pack ships with a complete client communications suite. Licence terms and delivery cadence are agreed with you on a short call.

See a real report first

Download a Redacted Sample Pack

The full Wealth Intelligence ISA segmentation pack with every data value redacted. See the segments, provider rankings, behavioural personas and market signals your team would receive each month. No sign-up required.

Download Sample Pack (PDF) Request a briefing
Household wealth report cover
Flagship
Report 01

Household Wealth Report

Monthly · PDF + comms pack · ~28 pages

The flagship cross-provider view: where UK household wealth is flowing across ISA, pension, credit, insurance and estate decisions, with full segment and lifecycle breakdowns.

  • Cross-vertical wealth movement
  • Segment composition vs prior month
  • Provider switching & retention signals
  • Full client communications pack
Download Sample Pack Request a briefing
ISA market intelligence: a classic piggy bank, British pound coins and a twenty pound note on a navy surface
ISA
Report 02

ISA Market Intelligence

Monthly · PDF + social pack · ~18 pages

Real ISA modelling behaviour across the UK market: contribution patterns, wrapper choice, switching intent and segment-level allowance utilisation.

  • Stocks & shares vs cash flows
  • Provider-level market share signals
  • Allowance utilisation by segment
  • Social & website copy pack
Download Sample Pack Request a briefing
Pension market intelligence report cover
Pension
Report 03

Pension Market Intelligence

Monthly · PDF + social pack · ~16 pages

How UK households are modelling pension contributions, drawdown, consolidation and decumulation, across SIPP, workplace and legacy schemes.

  • Drawdown sustainability signals
  • SIPP vs workplace flows
  • Decumulation cohort behaviour
  • Social & website copy pack
Download Sample Pack Request a briefing
Targeted Support evidence pack: a diverse group of UK professionals collaborating in a boardroom
Quarterly
Report 04

Targeted Support Evidence Pack

Quarterly · PDF + board pack · ~32 pages

The institutional Targeted Support evidence pack: external behavioural benchmarks for PS25/22 segments, switching, drawdown and adviser-gap monitoring, formatted for board and regulator review.

  • External PS25/22 segment benchmarks
  • Switching & consolidation flows
  • Adviser-gap behavioural signal
  • Board-ready outcome reporting
Download Sample Pack Explore the pack

Talk to us about UK household wealth intelligence.

Whether you need targeted support benchmarks, adviser fair-value evidence or institutional retail-flow signals, we will walk you through the dataset and how other firms in your sector are using it.

Request a briefing Read methodology