Plain-English research about ISA, retirement and SIPP decisions, with the evidence and limitations kept close to the story.
Every financial services firm has the same problem: internal data shows what customers do with you, but nothing about what they do across the market. That blind spot is costing you in product design, retention, and growth.
Asset leakage is one of the most expensive problems in financial services — and one of the hardest to detect with internal data alone. Cross-provider behavioural intelligence gives retention teams the early warning system they need.
Product teams at financial services firms design using internal data — which only shows what existing customers do with them. Cross-provider demand signals reveal what the market actually wants.
Our latest ISA market intelligence reveals significant shifts in capital allocation across Cash and Stocks & Shares ISAs. Transfer intent has risen sharply among younger demographics, with provider switching accelerating ahead of the new tax year.
The explorer shows what is publishable in the repository, alongside the samples and safeguards that support each result.
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Pension drawdown behaviour is shifting. Our data shows the 4% rule adoption declining as retirees opt for more flexible withdrawal strategies. Tax-free cash usage patterns reveal significant planning opportunities for advisers.
Understanding the full household wealth cycle is critical for advisory firms. Our combined ISA and pension data reveals how UK households are simultaneously building and drawing down wealth, and what this means for AUM protection.
Traditional market research tells you what happened. Behavioural market intelligence tells you what is about to happen. Here is why the distinction matters for wealth management firms competing for AUM in 2026.
Independent Financial Advisers face unique challenges in a consolidating market. Behavioural market intelligence provides the edge IFAs need to compete with larger firms on insight, not just scale.
A deep dive into UK ISA data covering Cash vs Stocks & Shares allocation, transfer patterns, provider market share, and demographic trends. Essential reading for anyone tracking UK retail investment flows.
UK wealth management firms are increasingly turning to behavioural market intelligence to gain competitive advantage. We examine how real-time consumer data is transforming client acquisition, retention, and proposition development across the advisory sector.
New behavioural data on UK household wealth reveals how families are balancing ISA accumulation with pension drawdown. These interconnected financial decisions create both risks and opportunities for wealth managers tracking capital flows.
Behavioural data from UK pension drawdown modelling tools reveals how retirees are actually planning retirement income. The gap between assumed behaviour and real behaviour creates significant advisory opportunities.
High net worth consumers leave distinct behavioural signatures in our data. Understanding these patterns helps wealth managers identify, engage, and retain HNW clients more effectively.