Public data / provider profiles

Providers named
in the planning data.

Providers appearing in sufficient volume get an aggregate profile. Profiles describe observed cohort behaviour, not provider quality, market share or suitability.

≈2000 decisions · 50 minimum per provider
RankProviderObserved decisionsShare of viewAverage value
01Hargreaves LansdownSIPP decisions365£230,616View profile →
02AJ BellSIPP decisions308£84,724View profile →
03VanguardSIPP decisions235£68,378View profile →
04AvivaSIPP decisions195£159,632View profile →
05InvestEngineSIPP decisions132£48,952View profile →
06FidelitySIPP decisions84£160,357View profile →
07MoneyboxSIPP decisions71View profile →
08Interactive InvestorSIPP decisions69£309,638View profile →
Detailed provider combinations are not published here.

Public profiles show a high-level summary only. We do not combine a provider with age, income, decision or contribution groups in the public data.

Read the method